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Shanghai Auto Museum Comprehensive Graphic Design System

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Shanghai Automobile Museum - Technical Hall Space Renewal and Exhibition Design

Nine-page spread from the Shanghai Auto Museum Graphic Guide Design manual showing bilingual typography specifications, layout grids, and application examples using Trade Gothic and 华文黑体 fonts.
Nine-page spread from the Shanghai Auto Museum Graphic Guide Design manual showing bilingual typography specifications, layout grids, and application examples using Trade Gothic and 华文黑体 fonts.

Shanghai Auto Museum Comprehensive Graphic Design System

graphic design · typography · museum exhibition

A complete visual identity and typographic system developed for the Shanghai Auto Museum exhibitions.

Tags

graphic-design-systemmuseum-wayfindingbilingual-typographyexhibition-identitytrade-gothic

Shanghai Auto Museum Comprehensive Graphic Design System

graphic design · typography · museum exhibition

A complete visual identity and typographic system developed for the Shanghai Auto Museum exhibitions.

Tags

graphic-design-systemmuseum-wayfindingbilingual-typographyexhibition-identitytrade-gothic

About this design

This image displays a meticulously organized graphic design manual for the Shanghai Auto Museum. The dominant palette is clean and professional, featuring black text on white backgrounds with strategic red accents for category headers (A, B, C, D). The system utilizes a combination of Trade Gothic in various weights for English and 华文黑体 (Chinese Black) for Traditional Chinese text. The layout follows a strict modular grid system with clear hierarchical levels from Level 1 (exhibition hall) down to Level 4 (artifacts). Each page demonstrates specific typographic treatments for titles, captions, technical specifications, and wayfinding elements. The mood is highly technical, systematic, and modern, reflecting the precision of automotive engineering. The spatial layout is methodical, with each spread dedicated to different aspects: classification of graphic elements, information hierarchy, font specimens, and real-world application examples. This comprehensive design system would be ideal for museums, cultural institutions, and any exhibition space requiring clear, bilingual communication and consistent visual identity.

Style
graphic design
Materials
typography
Subject
museum exhibition

Palette

white #FCFCFC
gray #706F6F
#F9F7F8 #F9F7F8

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How to get this look

  • Establish a strict modular grid system to maintain consistency across all exhibition materials
  • Create a clear four-level information hierarchy using size, weight, and color coding
  • Select highly legible sans-serif fonts that support both English and Chinese character sets
  • Use a minimalist palette of black, white, and one accent color for visual clarity
  • Develop comprehensive bilingual specifications for every typographic situation
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