Shanghai Automobile Museum - Technical Hall Space Renewal and Exhibition Design

graphic design · typography · museum exhibition
A complete visual identity and typographic system developed for the Shanghai Auto Museum exhibitions.
graphic design · typography · museum exhibition
A complete visual identity and typographic system developed for the Shanghai Auto Museum exhibitions.
This image displays a meticulously organized graphic design manual for the Shanghai Auto Museum. The dominant palette is clean and professional, featuring black text on white backgrounds with strategic red accents for category headers (A, B, C, D). The system utilizes a combination of Trade Gothic in various weights for English and 华文黑体 (Chinese Black) for Traditional Chinese text. The layout follows a strict modular grid system with clear hierarchical levels from Level 1 (exhibition hall) down to Level 4 (artifacts). Each page demonstrates specific typographic treatments for titles, captions, technical specifications, and wayfinding elements. The mood is highly technical, systematic, and modern, reflecting the precision of automotive engineering. The spatial layout is methodical, with each spread dedicated to different aspects: classification of graphic elements, information hierarchy, font specimens, and real-world application examples. This comprehensive design system would be ideal for museums, cultural institutions, and any exhibition space requiring clear, bilingual communication and consistent visual identity.